Tag Archives: It’s a mind game

  • Tag Heuer – Success. It’s a Mind Game

    TAG Heuer have been known for their strong advertising since 1991, with the launch of their ‘Don’t Crack Under Pressure’ campaign. TAG had bought the Heuer brand in 1985, and one of their first decisions was to establish themselves as a high-quality sports watch brand. To do this, they created ads featuring prominent figures in …

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