Tag Archives: Tag Heuer

  • Steve-McQueen-wearing-the-Monaco

    The Heuer Monaco and the King of Cool

    The Heuer Monaco and the King of Cool Or, How a Legendary Watch is More Than the Sum of its Parts TAG Heuer’s history is intrinsically linked with Motorsport. A good deal of the company’s early success can be attributed to their innovations in timepieces for racing: the first ever dashboard chronograph, or the world’s first …

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  • Tag Heuer – Success. It’s a Mind Game

    TAG Heuer have been known for their strong advertising since 1991, with the launch of their ‘Don’t Crack Under Pressure’ campaign. TAG had bought the Heuer brand in 1985, and one of their first decisions was to establish themselves as a high-quality sports watch brand. To do this, they created ads featuring prominent figures in …

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